You're using an older version of Internet Explorer that is no longer supported. Please update your browser.

Head of Marketing - Freight Club (Remote)

Location
British Columbia Canada Ontario
Details
Full Time
A month ago

Freight Club is proudly owned by Cymax Group. We build the tech that runs eCommerce. 

Freight Club’s SaaS platform connects eCommerce sellers with reliable and affordable freight through our network of over 30 freight carrier partners. Launched in 2015, Freight Club delivers accessible logistics technology and pricing to retailers shipping across North America. We achieved more 150%+ growth YoY in 2020 and forecast continued sustainable growth ahead of market trends through 2025. 

We’re looking for an experienced, full-stack marketing manager to lead our growth. You in?

We are continuously building, testing, sharing, and charging ahead in support of big ideas and the success of our clients. We are a data-driven, people-first company committed to complete accountability. 

You’ll build and lead a team to execute against aggressive growth targets. You have experience developing strategic initiatives, supporting tactical campaigns, measuring success (or failure - it happens), and funneling all of that into the next move. You are obsessed with SEO, PPC, PR, and CRO; you dream about split testing, copywriting, or funnel building and the new ways to achieve and measure your impact across all of it. 

You’ll manage the day-to-day (tactical and process-driven tasks), as well as the development of long-term strategy for Freight Club, in partnership with the corporate marketing team. There will be tight deadlines, moving targets, multiple stakeholders, career-making projects, milestone moments and so much more. 

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Support growth targets through the development of strategic initiative, technical campaigns, and continuous course correction
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics

Roles and Responsibilities

  • Develop and execute Freight Club marketing plan in partnership with Corporate Marketing
  • Create and execute marketing strategies in support of brand awareness, increased lead volume, and acquisition 
  • Develop segmentation, targeting, and positioning plan across buyer journey (personas, industries, etc.)
  • Design and optimize email nurture programs using personalization
  • Project and process management for Freight Club
  • Manage promotion and positioning of Freight Club products
  • Web, social, and email - lead updates & optimization
  • Events - lead event & webinar planning & develop & iterate scalable playbooks
  • Contribute to content strategy, thought leadership, and PR planning
  • Find and leverage customer champions, collect testimonials, develop customer success stories, case studies, etc.
  • Search engine marketing and PPC campaigns (Google Ads, Bing, paid social, software directory sites)
  • Create and optimize web and landing pages 
  • Marketing operations/automation 
  • Coordinate trade shows from pre-event to post-event
  • Work closely with the sales team to execute targeted campaigns
  • Track campaign and channel performance and report on key metrics
  • Manage and grow the brand’s presence across multiple sites and social media platforms
  • Manage the marketing budget and adapt based on results
  • Manage team process and reporting structure in partnership with Corporate Marketing

Requirements

  • 6-8 years of marketing experience in the software industry. At least 2 in a management role. 
  • Proven success in product growth.
  • A deliberate approach to team building, growth strategy, and brand development.
  • Proven ability to craft powerful content across all channels and mediums.
  • Experience across a variety of marketing channels – brand marketing, product marketing, digital marketing, content marketing, event marketing is desired.
  • Experience working with or managing external agencies or contractors is an asset.
  • Demonstrated process and project management skills.
  • Excellent verbal and written communication skills and a commitment to collaborate with people.
  • Experience engaging with people across a variety of levels with diverse backgrounds.

Why work here!

Part of the Cymax Group of Brands, Freight Club is more than just a logistics solution – it's an industry disruptor that enables businesses big and small to gain a competitive edge online. The talented team at Freight Club is filled with tech lovers and eComm-experts that pride themselves on their impressive ability to deliver an exceptional customer experience while leveraging shipping for unstoppable eCommerce success.

So, why work with us? Having already witnessed significant growth and with major plans to continue to level up, there’s no better time to be part of this team. For newbies to shipping and online selling, you’ll gain a comprehensive education on the end-to-end eCommerce experience. For the well-seasoned eComm aficionado, you’ll be on the cutting edge of eCommerce technology and innovation. For everyone, there's endless opportunity to advance, mentorship, and a data-driven culture filled with diverse people who can’t wait to meet you. So why wait? Take your tech career to the next level and apply now!

Category
Software and Programming Information Technology Operations and Logistics

The #1 Podcast for Jobseekers

Latest Episode:

#50 - GeoComply - Finding Success from the Ground Up

Interested in jobs like this?

Sign up for email alerts
Get job alerts

About Cymax Group Technologies

Cymax Group is a leading developer of eCommerce technology and services for furniture manufacturers and vendors. Join our team working on advancing digital commerce solutions through our boutique m...

Read More
Industry
Technology
Size
201-500 employees