A Data Analyst, or a Digital Data Analyst, collects and analyses data to identify trends and provide clients or management with valuable information that they can use to improve marketing, operational and businesses practices. Their main duties include identifying, gathering, analysing data and making their insights accessible to the company through easy-to-understand graphs, charts, tables and reports.
The duties and responsibilities of a data analyst include more than collecting and analysing data. They also have to make this data accessible to those who need the information to streamline business processes. In general, the day-to-day activities of a data analyst may include the following:
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